Lals Chocolates celebrates a decade of culinary excellence this August 2016. In honour of their 10 years and in the spirit of their passion for evolution, Lals reveals an exciting new look and feel for the brand. This one decade milestone was celebrated with an intimate tea at the entirely reimagined Lals Patisserie at Khayaban-e-Shahbaz, DHA, in Karachi where the brand also took the opportunity to introduce their loyalty card initiative.

Indeed what started as a standalone luxury chocolate and gifting shop in Karachi’s Zamzama in 2006, has grown to encapsulate a complete gourmet experience. Today Lals Proudly embraces 10 definitive years of an uncompromising and award winning commitment to achieve only the very best.

“Passion is what makes an artist; it’s the simple difference between those who settle for good and those who can’t stop at anything less than great. That is what the story of Lals is all about. Now in our 10th year and beyond, we are committed to retaining our quintessential family feel while also being very cognizant of the fact that our menu, look and feel should constantly evolve to keep up with the changing tastes of our patrons. We continue to offer a unique combination of product variety, all developed personally by myself, under one roof.” said Lal Majid, Founder Lals.

Speaking on the anniversary, Madiha Sultan Tai, CEO Lals has said “We have grown and innovated over these ten years; we have developed some of Pakistan’s most delicious confectionary and desserts including our signature Ice-cream macaroons. In terms of retail expansion, we are proud to have opened a premium chocolate shop in Lahore, along with a strong presence in Karachi with our flagship patisserie at Khayaban-e- Shahbaz and another at the Dolmen Mall in Clifton.

As we celebrate our 10 years in the business, we also announce that the Lals brand is now open for franchising and we look forward to scaling our presence nationwide. At Lals, we take pride in being one of the few gourmet brands in the country who have also redefined personalization of not only chocolates but a wide array of products and gifting solutions. Our patrons can continue to expect nothing but the absolute best from us for all the decades yet to come.”

While Lals was established by award winning founder and chocolatier Lal Majid in 2006, it was first conceived in her childhood with a more whimsical inspiration; that of the chocolate house as featured in her favorite story book Hansel and Gretel. A passion to one day build her own house of chocolate was the foundation for the creation of Lals, and some ten years later the company continues to pioneer a confectionery renaissance.

With arguably the most premium chocolates in Pakistan, Lals is equally renowned for their bespoke gifting and packaging for individuals and multinationals alike where each chocolate gift is packaged as a work of art. Further, their critically acclaimed patisseries offer a large variety of sweet and savory dine in experience, where everything is made with personalized attention to detail using fresh and locally sourced quality ingredients.